About Us

About Us

Baer Invest and Capital Management DOO is an esteemed intermediary in the field of trading and distribution. Our company prides itself on our expertise in sourcing, private label manufacturing, distributing, and trading of soft commodities and Fast-Moving Consumer Goods (FMCG).

As a company, we are undergoing a transformation from our traditional role as commodities traders and wholesale distributors. In order to drive business innovation and achieve sustainable growth, our strategy now places a strong emphasis on creating shared value. This is why we have increased our investment in local production, with the goal of establishing a responsible and sustainable supply chain. We believe that by centring our efforts around this approach, we can unlock the next wave of opportunities for both our company and the communities we serve.

Over the years, we have established and sustained a robust reputation and cultivated valuable, enduring partnerships with suppliers and manufacturers worldwide. Our team of seasoned professionals, coupled with our cutting-edge market research and dedicated adherence to industry standards, enables us to fulfil demands and strengthen our foothold in the Balkan region, Europe, the Middle East, and Africa.

Leveraging our expertise & experience in global trade and distribution.

With trading and sourcing, we work as a single company globally, focusing on the key attributes of sourcing, trading, production, distribution, and retail.

Through these synergies, we offer customers the high-quality – and highly affordable – products they want.

Our company’s size may have changed over the years, but one underlying element has stayed the same: trusting, respectful relationships with our employees, suppliers, business partners, and customers.